Facebook offers paid advertising options that let you select desired audiences and promote your company to people who are likely to be interested in your jobs. (Note that you need to first set up a Facebook page for your company in order to create and manage ads.)
Facebook members can view your paid ads in the right column of their pages on desktop, and in their feed in both desktop and mobile. With Facebook, you can also choose to display your ads:
Paid Facebook ads can have several goals, including building brand awareness, driving traffic to websites and getting people to engage with your product or service. In the next section, we’ll walk you through how to set up a job ad on Facebook.
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First, open Ads Manager. You can access Ads Manager through your Facebook company page (“Create Ads” option in the dropdown menu on the top right of the page) or by following the link https://www.facebook.com/ads/manager. You’ll notice that you have to complete four steps to create your ad, represented here:
This defines your ad’s objective. Objectives indicate what you want people to do when they see your ads (e.g. apply for your open positions.) For this example, we’ve chosen “Reach, ” which boosts your ad’s visibility to the maximum number of people. You could also use “Conversions” to prompt candidates to apply.
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An ad set is a group of ads with the same audience, budget, schedule and placement. Set these preferences and then create your ads. Here’s more on each ad set field:
Ad set name: Choose a descriptive name that’ll help you identify your campaign on reporting and insights pages, where you can measure your ad performance.
Audience:Use the feature to target who will see your ads based on location, age, gender and language. You can further narrow down your audience with detailed targeting or by excluding people with specific demographics, interests and behaviors. For example, here’s how you could detail your target audience for an ad to hire a junior marketer for an outdoor clothing company:
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Placements: You can choose to let Facebook decide to display your ads where they are more likely to perform better (based on Facebook analytics) or you can place the ads yourself.
Budget and schedule: Set the average daily amount you want to pay or the maximum total amount you want to spend during the lifetime of your ad set. You can select a date range for your ad or define a starting date and cancel your ad later (e.g. when you receive a certain number of applications.)
Create an ad for a specific position or to promote all your current openings. There are four sections within this option that will help you design and customize your ad:
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Identity: If you have multiple Facebook pages (e.g. by location) or Instagram accounts, choose the “identity” of your ad by selecting the Facebook page your ad will live on. If you have an Instagram account, connect it to reach a larger audience.
Format: Use this feature to choose your ad’s layout. Format options include carousel, single image, single video and slideshow. You could also create a Canvas, a mobile-optimized full-screen format.
Note that the ad preview feature lets you make changes to the text and format until you’re satisfied with how your ad looks.
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Include a clear call to action in yourFacebook job ads. Attach links to your careers pages where people can find out more about your open roles and apply. Or, add an “Apply Now” button at the end of your post to route candidates directly to your application form.
View how your Facebook ads perform across different ages, genders, locations and placements (e.g. Instagram and mobile apps.) Use these metrics to decide whether to adjust your budget and if you should re-design your ads. You can also track conversion rates (e.g. how many people visit your website after viewing your ad) by adding a pixel.
People who view your job ad on Facebook and want to learn more about your organization and open roles are likely to visit your company’s website and social media pages. Make sure you have attractive careers pages with rich and updated content, so that potential candidates get an idea of what’s it like to work with you.
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In addition to providing recruitment marketers with sophisticated targeting options, Facebook also supports various ad formats, including image ads, and video ads.
Writing a Facebook job ad can be difficult, but here are some tips to help you get the best results when recruiting on Facebook. Know your target audience (your candidates) and use keywords in the description and ad to help get your ad found more by candidates. Nail your company description and include all relevant information that candidates need to know when applying.
Yes, you should use Facebook to recruit candidates. Despite its drawbacks, there's no denying the numbers. Its widespread use provides greater opportunities for recruiters to connect with job seekers.
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Hire better, hire faster with the world’s leading all-in-one recruiting software Source and attract top talent. Deliver a modern candidate experience. Find the right person for every job. Take a touFinding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your company.
With this feature, job postings are shown on your Facebook business page. Users can apply right from the platform with just a few clicks. And to boot, these job postings are free to create!
In this guide, we’ll walk you through the process of making your first Facebook job posting. We’ll also layout best practices to help you increase your posting’s reach.
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One of the biggest reasons to use Facebook job postings is sheer numbers: Facebook has over 1.6 billion daily active users. Compare that to 310 million monthly active users on LinkedIn and just 250 million visitors per month on Indeed.
It also gives you the power to reach both active and passive candidates. Active candidates are searching for jobs and hunting through job sites, but passive ones aren’t. They’re only going to come across your posting if it’s on a non-recruiting site that they normally visit—like Facebook.
You’ll also reach candidates who are already fans of your brand. If someone likes your business page, your Facebook job postings will show up in their news feed. And if they’re not interested for themselves, they can always share the post with friends and family who might be looking for a job.
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Applicants who find you through Facebook’s jobs bookmark may not know your business, but they can easily learn about you by reading your posts and looking at how you interact with customers on Facebook. This is important because potential applicants want to know who you are before they apply–37% of candidates say they’ll move onto a new job posting if they can’t find information on the company.
With Facebook job postings, you’re able to tap into the power, reach, and accessibility of the world’s most popular social media platform and enhance your hiring process.
Luckily, it’s easy to enjoy the benefits of posting your job on Facebook because creating the initial Facebook job posting is simple. It requires maybe five minutes of your time.
How To Post A Job On Facebook
First, go to your business’s Facebook page and click ‘Job, ’ located above the ‘Write a post’ box. If you haven’t already created a Facebook business page, you’ll need to do that first.
A box will open, allowing you to fill in the details of your job posting, including information like salary range and job description. If you want to filter your applicants more carefully, you can add one or more application questions for them to answer.
Once everything is filled in, simply hit ‘Post Job’ and voila! Facebook users can now see and apply to your job posting.
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The job will appear on your business page and in the news feed of people who have liked your page. Your job is also visible and searchable in Facebook’s jobs bookmark. Users can also find your job in Facebook Marketplace on mobile by going into Categories and selecting ‘jobs.’ The ‘jobs’ category links them to the main Facebook jobs bookmark.
From your business page, you can see all of your current Facebook job postings by clicking the ‘Jobs’ tab on the left-hand side.
Now all that’s left is to sit back and wait for the applications to roll in! When someone applies to your job, you will receive a notification on Facebook, and if you have email notifications set up, you will get an email as well.
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As of the end of 2019, there were over 7.3 million job openings in America—about 1.4 million more openings than the number of people seeking jobs. To make sure your Facebook job postings stand out in this crowded market, keep in mind these four essential tactics.
Just because Facebook allows 5, 000 characters in your job description doesn’t mean you have to use all of them. In fact, a LinkedIn
