There’s a popular saying in the recruiting world: You’ve got to go where your candidates are. For recruiters, that means going beyond mainstream job boards to source in nontraditional channels. And one of those channels is Reddit.
To get a better perspective on how to recruit on Reddit, we turned to Conor Duffy, VP of Business Development/Recruitment at Strike IT US. Duffy and his team hire for engineering and tech roles. His firm placed 111 hires from Reddit last year. (Full disclosure, my husband was one of them.)
Get to know the popular news aggregator and online forum, which boasts hundreds of millions of unique visitors every month. The site is divided into thousands of mini-communities called “subreddits” where people congregate in forums dedicated to specific topics. These people may be potential candidates for your open roles, but you need to prove yourself before trying to woo them.
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Here’s a brief glossary of terms to familiarize yourself with on Reddit (For more on how to use Reddit, turn to Reddit’s own FAQ):
It’s important to note that some subreddits have their own sets of rules. Abide by these guidelines when connecting with these communities.
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Redditors detest spam and can spot fakers. Duffy takes this to heart. He instructs his recruiters to sign up for Reddit accounts to learn how to be active on the site. He advises them to subscribe to at least two subreddits:
“One of the issues and problems that can arise [in recruiting on Reddit] is faking it, ” Duffy said. “Don’t go into a development community and pass yourself off as a developer. That’s the fastest way to alienate good, potential talent.”
His team establishes Reddit recruiting cred with potential hiresby being involved in a jobs subreddit. They build Reddit karma: his recruiters will answer questions about how to search for jobs and provide users with resume and interview advice, free of charge.
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“Set up the fact that you’re real, that you’re good at what you do and you can be trusted enough to at least have a phone call.” Mind your Reddit job post language
The way you post a job on Reddit matters. Duffy says he sees many Reddit job postings list the job description verbatim. That approach may not pitch the open role in the best way. A long laundry list of qualifications can be visually displeasing and may repel skilled candidateswho feel like they don’t fulfill every single requirement:
When posting a job on Reddit, be honest and be detailed. If you’re wooing developer candidates at a startup, sell the culture. Language like “Maybe you’re stuck in a large company” ; “join a small but rapidly growing business” and “get a chance to see your code in action” will entice and engage potential developer candidates.
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Job posts that are stripped of identifying information (e.g. by intentionally leaving out location and salary information) will raise suspicion about you and your post, and may discourage qualifiedcandidates from applying.
Successful social recruiting with Reddit is an investment in the community. The “spray and pray” method won’t get you far, but caring about your potential candidates will. Make yourself easily accessible once you post a job. And interact with candidates before directing them to fill out a lengthy job application.
Duffy believes in being a consultant not just for his clients, but for his candidates. This approach goes a long way with Reddit recruiting in particular and recruiting in general. Valuing your clients and your candidates equally will lead to better retention rates, happier employees and a stronger recruiting reputation.
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Yes! Depending on the industry you're in, Reddit may be an excellent way to recruit talent. For example, if your company deals with visual design or product development, posting jobs can help find employees looking for career opportunities that they might not see elsewhere online.
You can use Reddit to get in touch with potential candidates. The site has millions of users, and they're always looking for new talent, so make sure you list yourself among them!
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It is important to be upfront and honest about the tasks you are offering when messaging someone. Being prompt with your responses will make them feel valued, creating far better relationships than if they were left unanswered for hours.Credentials: Hung Lee and Erin Mathew, a Reddit sourcing expert, had a podcast episode where they’ve discussed the ways of sourcing candidates on Reddit, the largest forum with 330 million users engaged there. We have summarized key ideas and hints on how to source on Reddit + added practical info and boolean strings for you to use.
According to Alexa, Reddit.com is the seventh-most-popular site in the United States and the 28th worldwide. To illustrate how powerful this social network is, the total number of LinkedIn monthly active users is 310 million, which is 120 million users less than on Reddit. In fact, Reddit is a massive collection of moderated forums, known as subreddits, where people can share content, ask questions, discuss any issues, related to the subreddit topic. Every Redditor can create a subreddit.
Unlike other social media networks, Reddit is not about gaining followers, likes, and comments. It is about sharing ideas and discussions. In comparison with Facebook, Instagram, etc., making huge revenues and gaining fame are not the main goals of Reddit. You need to remember that Reddit is a tight-knit community that does not accept strangers. It’s not a quick win – you have to invest a lot of time in it and be an active Redditor yourself. So first of all, before you start posting jobs there, start with engaging with the community, commenting, and sharing information. If you are a complete stranger to Reddit, check out the FAQ page. It’ll give you insights into the basics of the platform, such as ‘What is a moderator?’ and ‘What are subreddits?’.
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Reddit has an enormous tech audience ‘with more than 27M unique monthly visitors to technology communities (as of 2019), such as r/technology, r/futurology, r/gadgets and r/iphone‘. These subreddits are the perfect places to get to know your candidates better. The beautiful nature of Reddit is that its users feel freer to express themselves and share opinions and inside jokes about their jobs and industry. You can either passively listen for all these insightful discussions or, even better, engage in these communications and show you understand the things your potential candidates care about.
What you also need to remember is that Reddit members despise spam. The first goal of every recruitment Redditor should be the interaction with users and only after that vacancy promotion. Because if you post only job descriptions, you will be banned immediately. People should trust you. One of the first rules that can be found in Reddiquette , a directory of values and rules that every Redditor must follow, “Adhere to the same standards of behavior online that you follow in real life”. Just like in real life, on Reddit, you don’t negotiate a job offer without spending time to establish some minimal personal connection. Your profile has to be a 50/50 mix of recruitment and entertainment/non-recruiting content. Be a Redditor first and recruiter – second!
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Sourcing on Reddit is much more time-consuming, but the quality of candidates can be much better than in other sources. For instance, the majority of Reddit users have some sort of higher education meaning it’s a decent sourcing place for both entry-level positions and vacancies which require years of experience. Moreover, on Reddit, you can easily identify users’ fields of interest and expertise. Hence, you don’t source by the profiles, but by behavior.
There are no profiles with detailed personal information on Reddit, so it is not that easy to evaluate a potential employee. You can know more about the location, working sphere, etc. through the various communities (Chicago jobs, for example). Also, you can use Reddit boolean strings which scan through the comments and index user profiles. The con of using boolean strings is that they do not cover any specific fields of profiles.
And have a look at our article on how the boolean operators work and what queries you can create to find tech candidates (you will find examples of queries inside).
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Here is an example of how a complex Boolean string search gave us an immediate finding of a developer looking for a job on Reddit:
This approach is more time-consuming as you won’t be knowing the exact location of the developer. However, if you’re looking for talent in the United States in general, chances of spotting the candidate from the US are much higher — since users from other countries are making up the minority of those communicating on Reddit.
As we mentioned, there are plenty of communities on Reddit where,
